Facebook policy is an important factor for businesses to follow in advertising campaigns and product distribution. Sometimes, sellers face issues with ads not being approved or being removed after approval. This can severely impact the budget due to violations of basic Facebook policy.
Understanding this issue, Dali Agency will now summarize the basic Facebook policy violations that many businesses encounter, so you can learn from these experiences. Let’s follow along!
Words that violate Facebook policy you need to know
One of the most common violations of Facebook policy that sellers often encounter is using words that are banned by Facebook. Here are some words you should avoid using in your posts:
Words related to healthcare
You should limit the use of terms in this vocabulary to ensure that you are not flagged by Facebook. These terms include: disease names, body parts, or words related to treatment or outcomes such as: medical records, patients, passed away, death, pain, etc.
Words related to finance and loans
To create a safe environment for users, Facebook bans the use of terms related to finance in order to minimize the chances of users being scammed or exploited. Some banned terms include: currency, finance, borrowing money, interest rates, taxes, loans, etc.
Words related to chemical ingredients and drug components
To prevent deceptive practices, Facebook bans terms related to drug components or medicine. These include collagen, omega 3, miracle cure, and calcium.
Words with discriminatory content may violate Facebook policy
In order to provide a fair and respectful environment for users, Facebook bans all words with discriminatory content based on personal characteristics such as: skin color, religion, gender, ethnicity, etc.
Words with groundless claims of certainty
Some sellers, in an attempt to assert their credibility, use words or figures that make guaranteed claims, which can inadvertently violate Facebook’s advertising policy, such as: acne-free after one treatment, 100% guaranteed, etc.
Words referring to brands
Facebook prohibits sellers from using images, words, or slogans of well-known brands like Nike, Adidas, Chanel, Gucci, etc. This rule applies unless they are an authorized distributor.
Items that violate Facebook policy
Illegal products
Facebook strictly prohibits any actions related to advertising, promoting, or selling illegal products that are not allowed by law, such as: drugs, opiates, weapons and firearms, harmful products that severely affect users’ health and well-being.
Stimulating products
Facebook does not allow the sale or advertising of stimulating products such as: cigarettes, alcohol, beer, or products containing nicotine, e-cigarettes, or adult toys.
Facebook policy on products of unclear origin
With its strict policies, Facebook bans all forms of promotion or advertising for counterfeit, imitation, or low-quality products with unclear origins. Therefore, all products listed for sale and advertising on Facebook must provide full documentation proving their origin and product quality.
Products in the healthcare and pharmaceutical field
As a specialized industry, sellers must have the proper authorization and certification to advertise, promote, and sell these products. Without proper credentials, sellers are not allowed to engage in any form of selling or advertising.
Facebook policy on high-value products
To ensure that buyers are not exploited or scammed, Facebook does not allow sellers to distribute high-value products such as real estate, cars, or similar items. These products can present certain challenges for both the seller and the buyer.
Violations of Facebook image policies
In addition to violating Facebook policy regarding products and wording, you should be aware of the following other violations:
Text ratio in advertising images
Be mindful to use images with a text ratio not exceeding 20%, as Facebook’s algorithm will scan and flag any advertising images containing text that exceeds 20%, and will not approve the ad with the message “Your ad was not approved because the image contains too much text.” You can also use tools to measure the text ratio in images to ensure your posts comply with Facebook’s policy.
Using before-and-after comparison images
Many sellers, in an effort to enhance their competitive advantage and gain customers’ trust, use this form of advertising, such as comparing bodies, objects, or products before and after use. This is strictly prohibited on Facebook.
Facebook policy on sensitive advertising images
To provide users with a civilized and respectful space, Facebook bans all sensitive images or the display of any private body parts. Typically, this violation of Facebook’s policy is made by businesses selling lingerie or beauty products.
Using Facebook’s logo in images
Facebook will remove and block any images that use the Facebook logo without permission. This could even be a case of trademark infringement, and Facebook may sue you.
Above, Dali Agency has provided detailed information about Facebook policy violations. We hope this information helps you run successful advertising campaigns and get your ads approved quickly. Additionally, if you need assistance in campaign setup or need to hire an advertising designer to ensure your account doesn’t get banned or campaigns are not put on hold, please contact Dali Agency for free consultation! It is our honor to accompany your success and development!
