Facebook Agency has emerged as a ‘lifesaver’ for companies in social media advertising, offering numerous benefits for both users and the platform. Indeed, using an Agency account for Facebook ads provides many unique advantages compared to personal accounts or unreliable third-party rental services.
1. What is a Facebook Agency?
A Facebook Agency Partner is a business partner of Meta (Meta Business Partner) that represents brands or other businesses to manage advertising campaigns.
When becoming an Agency Partner, the agency can unlock the Meta Business Partner badge to display it on their marketing materials and appear in Meta’s Partner Directory.
As for BM, BM stands for Business Manager. It is a tool created by Facebook to help users manage everything related to Facebook Ads, such as Fan Pages, Ad Accounts, Pixels, Payment Methods, etc.
Currently, there are various types of BM, including:
BM50
- The Business Manager can create only 1 ad account.
- The spending limit is $50 per day.
BM30
- The Business Manager can create up to 30 ad accounts.
- Each ad account has no spending limit, also known as “no limit.”
BM80
- The Business Manager can create up to 80 ad accounts.
- Each ad account has no spending limit.
BM2500
- The Business Manager can create up to 2500 ad accounts.
- Each ad account has no spending limit.
2. Requirements to become a Facebook Agency – Meta Business Partner
To become a Facebook Agency and a member of the Facebook Partner program, the agency needs to meet all of the following conditions:
- Spend $5,000 within 180 days, which is approximately 116,000,000 VND, or nearly 19.5 million VND per month.
- The BM account must be connected to at least 10 Fan Pages, with each Fan Page spending at least $100 within 90 days.
- The accounts created or connected to the BM must not violate any Facebook policies.
3. Benefits of working with a Facebook Partner
Facebook advertising is one of the most effective ways to grow your business. If you want to take your business revenue to the next level, investing in Facebook ads could be the ideal choice.
The target audience for using Facebook Agency services includes:
- Businesses that have been running ads but with inconsistent results.
- Ad accounts that have a long approval process.
- Businesses looking to accelerate ad campaigns with a larger budget.
- Businesses running campaigns that require better customer reach with time and cost efficiency.
Meta Partners are agencies that have been verified by Meta for their expertise. With extensive experience, they can help you grow your business from running ads and selling products to interacting with customers. They assist in implementing countless advertising campaigns, often with large accumulated budgets.
Therefore, Facebook offers many priority features that personal accounts cannot access:
- No spending limit.
- Faster ad approval time.
- Ensured stability of advertising campaigns.
4. Criteria for choosing the right Facebook Agency
4.1. Choose a credible, verified Facebook Agency
Currently, there are many agencies and individuals on the market claiming to be Meta Business Partners.
However, you should only collaborate with agencies that are transparent about their contact information. Absolutely avoid working with Facebook clone accounts. It’s advisable to handle payment transactions directly for services.
Working with a reputable agency will protect both your interests and those of the provider and the Facebook platform. This helps avoid issues such as: fraud, losing pages, selling customer information, etc.
4.2. Protect your fanpage with Business Manager
The last, but equally important step is to protect your Fanpage.
Therefore, before renting an ad account, make sure you’ve created a Business Manager account. After completing this step, add your page to your Business Manager account. This will protect your Fanpage and minimize the risk of losing your page or having your account stolen.
5. Conclusion
With its strong emergence and development, Facebook is the most popular social network in Vietnam and a preferred advertising channel for many businesses to reach consumers. Consider the right advertising strategy for your business to achieve the best growth!
If you need advice and support in optimizing your advertising strategy, don’t hesitate to contact Dali Agency to achieve the best results for your business!
